Celebrate the Many Women Empowered through Fitness and Exercise in the Fight Against Breast Cancer; Tell Your Story and Become the New Face of the Brand
Press Release** Baltimore, MD (May 17, 2010) – Under Armour, Inc. (NYSE: UA), the leader in performance apparel, footwear and accessories introduces its fourth annual Survivor Search in the United States to help raise awareness of the importance of leading a physically active life in the fight against breast cancer. To honor, inspire and support women fighting breast cancer, Under Armour is encouraging survivors and women currently living with breast cancer to share their stories of strength and survival at www.underarmour.com/powerinpink.
Under Armour will select three stories of courage and hope from women who will become the new faces of the “Power in Pink” brand campaign, and continue to empower and raise awareness of the important link between physical activity and breast cancer. As part of the national campaign, the selected winners will receive an all-expense paid trip to Under Armour headquarters in Baltimore, MD where they will be part of a photo shoot among other key campaign activities, and awarded $5,000 to her charity of choice. Entries will be accepted now through July 15, 2010 and the survivors will be announced mid-August. (more…)
