Meet Fitz » Meet Fitz

Fitness Expert * Speaker * Spokesperson *TV Personality * Author * Publisher

Fitz Koehler is a fitness innovator with a Master’s Degree in Exercise and Sport Sciences from the University of Florida, who has been teaching fitness around the globe for over two decades. She’s president of Fitzness International LLC, a fitness company that specializes in fitness education via mass media, and fitness programming for children (Morning Mile). Along with teaching to millions in person via corporate speaking engagements and seminars in over a dozen countries…Fitz has promoted fitness through every avenue of mass media; books, television, films, radio, magazines, journals and online. Fitz’s mission is to tack ten years on to everyone’s life she comes across. Fitzness is not only an aggressive force in the worldwide push to increase health; Fitz has created a brand. Fitzness is a gimmick free, innovative, concise, fun and attainable form of fitness.

TV Personality: Fitz frequents national outlets like The Daily Buzz and Daytime TV regularly while appearing on FOX, ABC, CBS and NBC network affiliates over 200 times. She also regularly fills in as cohost of the nationally syndicated talk show, Emotional Mojo.

Corporate Spokesperson. Fitz has served to tie several Fortunate 500 companies to healthy living as a proud spokesperson or brand ambassador for corporations including: NuStep, Office Depot, Oakley, Tropicana, Everlast, Therafit and more. Known as a true expert, (honest, educated and experienced) who never sells out on the consumer by pushing phony or ineffective products. Her list of previous clients demonstrates, Fitz only works with the best – companies she truly believes in and audiences respond to that.

The Morning Mile. Fitz is changing the health of the next generation with her creation and widespread implementation of this before-school walking/running program, which allows students to begin each day in an active, healthy and fun way. The results have been spectacular so far with the children of 180+ schools completing almost TWO MILLION MILES! Fitzness International LLC is excited to have spread this energizing and effective program throughout the United States, Canada and Japan. 

Speaker.  Fitz brings a truckload of passion and the masterful art of coercion to the podium. She likes to joke that she has a PhD in harassment, but the fact is … when Fitz talks, people respond! She speaks on a variety of health and fitness related topics, does keynotes, speaks to athletes and can customize her message to fit your needs. She also speaks at universities to help college students choose the right career path and how to excel in any profession. Her client list includes: Disney, Tropicana, Sports Authority, NY Life, Nordstrom, runDisney, Big Sur Marathon, Unilever, Merck Pharmaceuticals, Moffitt Cancer Center, Everlast, the University of Florida and more.

Race Announcer. Fitz works the microphone to organize, excite and launch race participants off for both the smallest and largest distances! Managing and supporting crowds of 25,000+ and then welcoming each runner, cyclist or triathlete back through each finish line is one of her favorite things to do. She also serves as expo MC and educational/motivational speaker during race weekends. Past events include: Big Sur Marathon and Half Marathon, OC Marathon Weekend, Long Beach Marathon Weekend, Detroit Women’s Half Marathon Weekend, Battle Frog and more.

FLIP FLOP ABS. Fitz’s core training DVD hit the market in December of 2013 and has achieved tremendous critical and sales success. This Fitzness International production includes three 12-15 core workouts designed to hit your core at every angle leaving it dazed, confused, lean and strong. Through a unique series of innovative planks, side-planks, bridges and crunches, this workout targets the abs, hips, low back and glutes in an unprecedented way. With 100% five-star reviews on Amazon, these workouts are guaranteed to please.

Author. Fitz’s book The Everything Flat Belly Cookbook: 300 Quick and Easy Recipes to help drop the belly fat and tone your abs (Everything (Cooking))published by Adams Media hit shelves early in 2009 and was one of the highest ranked books on She’s publisher of the popular online fitness magazine, and has published over 2,000 articles as a freelance writer for many major news organizations.

Celebrity Trainer and Journalist. Fitz has worked with hundreds of the biggest stars in television, radio, film and sports. Brooke Shields, Christina Applegate, Donnie Osmond, Cameron Mathison, The Wiggles, Vanessa Williams, Venus Williams, Carl Lewis, dozens of Olympians and more have trained with Fitz or taken time to share their personal fitness story and suggestions with her audience. She’s an effective trainer to those of any status and a trusted journalist famous faces enjoy working with.

Athlete. Fitz has appeared on ESPN several times as a result of her prestige as a competitive full-contact kickboxer. She’s retired from fighting, but enjoys water sports and running distance races as a more easy breezy form of fitness.

Awards. Winning the University of Florida’s “Outstanding Young Alumni” award in 2011 was an incredible honor, which continually leaves her beaming with Gator Pride. In 2013, Fitz received the “Community Leader” Award by the President Obama’s Council on Fitness, Sports and Nutrition. She was also recognized with the YMCA “Sportswoman of the Year” and Business in the Heart of Florida Magazine’s “40 Under 40” award.

Charitable work. Most important to Fitz is her time spent working with nonprofits and children. Over the years, she’s spoken, performed and written for amazing organizations such as: American Cancer Society, American Heart Association, Girl Scouts of America, March of Dimes and more. She’s also very grateful for the regular opportunities with UF’s College of Health and Human Performance and College of Journalism to give back by speaking to students and hosting interns. Fitz is a Leadership Council Member for the University of Florida’s Diabetes Institute.

Fitness Expert * Speaker * Video Host * Writer * Author * Spokesperson
June 1998: Masters in Exercise & Sports Sciences: University of Florida
August 1995: Bachelors of Liberal Arts & Sciences: University of Florida
Major: Political Science Minor: Communications Minor: EducationCertifications Earned
Aerobics and Fitness Association of America (AFAA):

  • Group Fitness

National Association of Fitness Certifications (NAFC):

  • Master Level Certification Specialist in the following areas:
    • Personal Training
      • Weight Room Training
      • Lifestyle Consultation
      • Wellness Consultation

American Red Cross- CPR
Greatest Hits Stunt Training

Professional Experience
Instructing Fitzness Since 1989
President of Fitzness International LLC
Fitness Expert for ABC News
Founder of Morning Mile
Leadership Council Member: UF and Shands Center of Excellence for Diabetes
International Sport Kickboxing Assoc. (ISKA) World Fitness Director
Fitness Expert for America Online
Advisory Board Member:
Host of Fitzness Radio
ISKA Kickboxing for Fitness- Cofounder, Author, Chief Instructor
Publisher: 2007 TheMenInUniform.Com Calendar *Featured on Live with Regis & Kelly
Cardio Jam Television Show- Host of daily half hour fitness program
Co-host of Radio Martial Arts, Los Angeles
Fitness Expert for ABC news
Fitness Expert for SHE’s Active Health Network
Content Editor for The Everything Fit Pregnancy Book, Adams Media
Starring in Extreme Force Action Movie
Trainer of University of Florida National Champion Soccer & Tennis Teams

Corporate Partners
Spokesperson for Office Depot 2014
Brand ambassador for Oakley 2012 – present
Brand Ambassador for Therafit Shoe. 2013-present
Brand Ambassador for Tropicana 2009-2011

President’s Council on Sports, Nutrition and Fitness: Community Leadership Award 2013
University of Florida: Outstanding Young Alumni Award 2011
Business Magazine’s Hot 40 Under 40 2014

Author of The Everything Flat Belly Cookbook, Adams Media, March 2009
Contributor to 35 Things to Know to Raise Active Kids, 2010
Contributor to How to Travel Fit, 2011
Content Editor for The Everything Fit Pregnancy Book, Adams Media, 2003

Celebrities Fitz has worked with:
Brooke Shields, Christina Applegate, Megan Mulally, Donnie Osmond, Jack Lalanne, Vanessa Williams, Kathy Ireland, Eric Stoltz, Marilu Henner, Kellie Pickler, Venus Williams, Tony Horton, Cheryl Tiegs, Dr. Mehmet Oz, Cheryl Ladd, Bob Harper, Giuliana Rancic, Good Morning America Anchors Chris Cuomo and Sam Champion, CNN Anchor Don Lemon, Sean Astin, Olympian Dara Torres, Survivor Host Jeff Probst, Bobby Cannavale, Sarah Paulson, Amber Tamblyn, Gilles Marini, The Wiggles, Bear Grylls, Cameron Mathison, Stacy London, Kevin McKidd, Paige Davis, Kerri Strug, Carl Lewis, Jackie Joyner-Kersee, Rowdy Gaines, Dominique Dawes, Kristi Yamagucci, Jenny Fincher, Connor Dwyer, Mike Eruzione, Fred Willard, Kirk Herbstreit, James Tupper, Bob Greene, Desmond Howard, Gregory Harrison, Colin Egglesfield, Nastia Liukin, Shawn Johnson, Jay Harrington, Alicia Minshew, John-Paul Lavoisier, Aiden Turner, Sasha Cohen, dozens of Olympians, the Harlem Globetrotters, and more!

Articles Published in Magazines, Journals, & Online
Glamour Magazine Contributor: August & October 2009
America Online: February 2007 – present 660+ articles
America Online: Ask Fitz! Columnist March 2007 – 2009
America Online: Celebrity Fitzness Report March 2007 – 2009
America Online: The Holiday Hottie – 2008 holiday season 2007, 2008
Featured in Glamour Magazine April 2009 – 2008 – 2008
Police & Fireman’s Insurance Association Journal: January 2007
Good Life: Feature Sept.2006
Ultimate Athlete: Columnist Nov. 2002 – Aug. 2003
Self Defense for Women: Features July 2002, Dec. 2003
Martial Arts Digest: Feature Feb. 2003
Combat Europe: Cover Spring 2002
Irish Fighter: Cover Spring 2002
Black Belt: Feature May 2002
Martial Arts & Combative Sports: Feature April 2002
Martial Arts & Combative Sports: Feature May 2002

Guest Appearances on Syndicated Radio Shows
David Essel
Dr. Fitness and the Fat Man
Lex and Terry
Sports Performance & Nutrition Show
Bob Rose
Kiss 105.3 Morning Flakes

Guest Presenter for:
FOX News
ABC News
CBS News
Daytime TV
Everlast Boxing Gear
Century Martial Arts Gear
The Sports Authority
San Jacinto College of Houston, Texas
University of Florida
TRUTH & SWAT (Students Working Against Tobacco)
American Cancer Society
Girl Scouts of America
Children’s Miracle Network
American College of Sports Medicine
Merck Pharmaceuticals
Novartis Pharmaceuticals
Cloud 9 Spa Salon Franchise
Alachua County Fire Rescue
Dine By Design
Gainesville Police Department SWAT Team

Popular Seminar Topics
Fixing your Life with Fitness
Climbing the Corporate Ladder Requires Strength!
Achieving Your Ideal Weight
Raising Fit Kids
Training While Traveling
Nutritious Delicious and Uncomplicated Cooking
Innovative Training Tools and Techniques for Kickboxing and Martial Arts