Fitness Expert * Speaker * Spokesperson *TV Personality * Author * Race Announcer
Fitz Koehler is a fitness innovator with a Master’s Degree in Exercise and Sport Sciences from the University of Florida, who has been teaching fitness around the globe for decades. She’s president of Fitzness International LLC, a fitness company that specializes in fitness education via mass media, and fitness programming for children (Morning Mile). Along with teaching to millions in person via corporate speaking engagements and seminars in over a dozen countries…Fitz has promoted fitness through every avenue of mass media; books, television, films, radio, magazines, journals and online. Fitz’s mission is to tack ten years on to everyone’s life she comes across. Fitzness is not only an aggressive force in the worldwide push to increase health; Fitz has created a brand. Fitzness is a gimmick free, innovative, concise, fun and attainable form of fitness.
TV Personality: Fitz frequents national outlets like The Daily Buzz and Daytime TV regularly while appearing on FOX, ABC, CBS and NBC network affiliates over 200 times. She has also filled in as cohost of the nationally syndicated talk show, Emotional Mojo.
Corporate Spokesperson. Fitz has served to tie several Fortunate 500 companies to healthy living as a proud spokesperson or brand ambassador for corporations including: NuStep, Office Depot, Oakley, Tropicana, Everlast, Therafit and more. Known as a true expert, (honest, educated and experienced) who never sells out on the consumer by pushing phony or ineffective products. Her list of previous clients demonstrates, Fitz only works with the best – companies she truly believes in and audiences respond to that.
THE MORNING MILE. Fitz is changing the health of the next generation with her creation and widespread implementation of this before-school walking/running program, which allows students to begin each day in an active, healthy and fun way. The results have been spectacular so far with the children of 180+ schools completing almost TWO MILLION MILES! Fitzness International LLC is excited to have spread this energizing and effective program throughout the United States, Canada and Japan.
Speaker. Fitz brings a truckload of passion and the masterful art of coercion to the podium. She likes to joke that she has a PhD in harassment, but the fact is … when Fitz talks, people respond! She speaks on a variety of health and fitness related topics, does keynotes, speaks to athletes and can customize her message to fit your needs. She also speaks at universities to help college students choose the right career path and how to excel in any profession. Her client list includes: Disney, Tropicana, Sports Authority, NY Life, Nordstrom, runDisney, Big Sur Marathon, Unilever, Merck Pharmaceuticals, Moffitt Cancer Center, Everlast, the University of Florida and more.

Race Announcer. Fitz is one of the premier race announcers in America, hosting some of the largest and most prestigious races from coast to coast. Her job is to organize, engage, entertain, inform, excite and launch each race making every participant feel like a star as they cross both the start and finish lines. Her commanding style is big, bold and fun, fun, fun. Races aren’t just races when Fitz is on the microphone; they are experiences! Fitz has had the luxury of hosting the following incredible events and is still adding more to her calendar. Click here to learn more!
FLIP FLOP ABS. Fitz’s core training DVD hit the market in December of 2013 and has achieved tremendous critical and sales success. This Fitzness International production includes three 12-15 core workouts designed to hit your core at every angle leaving it dazed, confused, lean and strong. Through a unique series of innovative planks, side-planks, bridges and crunches, this workout targets the abs, hips, low back and glutes in an unprecedented way. With 100% five-star reviews on Amazon, these workouts are guaranteed to please.
Author. Fitz’s book The Everything Flat Belly Cookbook: 300 Quick and Easy Recipes to help drop the belly fat and tone your abs published by Adams Media hit shelves early in 2009 and was one of the highest ranked books on Amazon.com. She’s publisher of the popular online fitness magazine Fitzness.com, and has published over 2,000 articles as a freelance writer for many major news organizations.
Celebrity Trainer and Journalist. Fitz has worked with hundreds of the biggest stars in television, radio, film and sports. Brooke Shields, Christina Applegate, Donnie Osmond, Cameron Mathison, The Wiggles, Vanessa Williams, Venus Williams, Carl Lewis, dozens of Olympians and more have trained with Fitz or taken time to share their personal fitness story and suggestions with her audience. She’s an effective trainer to those of any status and a trusted journalist famous faces enjoy working with.
Athlete. Fitz has appeared on ESPN several times as a result of her prestige as a competitive full-contact kickboxer. She’s retired from fighting, but enjoys water sports and running distance races as a more easy breezy form of fitness. It’s full of completely different kinds of challenges, but Fitz loves the people, the struggles, and of course … the medals.

Fitz at the Spartan 5k
Presenter. Fitz is a prominent speaker on runner training who has upped the game of amateur and professional athletes across the world. Her passion for the subject is pretty intense, as proper strength training, stretching and cross-training workouts can reduce runner pain and punishment significantly while increasing speed and overall enjoyment of the sport. Fitz loves that fun runs, OCRs and endurance races inspire so many people of all ages, abilities and fitness levels to participate. The challenge is that many runners only run, therefore race participants are often not well-prepared athletes. Fitz’s job is to make sure everyone is properly educated and prepared so they can have a quality experience without pain or injury. Her expertise in sports conditioning doesn’t stop there. She’s trained everyone between youth and pro sports at the University of Florida, Detroit GM Headquarters, ESPN Wide World of Sports and more.
Top Presentations for Runners
- Strength Training for Runners
- Pain Prevention and Management for Runners
- How to Achieve your Ideal Weight while Training for Endurance Racing (It’s an annoying secret that many runners, cyclists and swimmers gain weight while training for big races. ).
- Race, Fails, Fun and Motivation – a comedic presentation on Fitz’s funny race flubs along with those from other runners, paired with some solid race-prep and race-day pointers.
Running Radio: Fitz is a regular guest on shows like the The Marathon Show, ESPN radio and the Mickey Miles Podcast. Fitz shares expert advice on training wisely, eating nutritiously and answers audience questions. She also hosts her own podcast, The Fitzness Show.
The Fitzness Show. Launched in 2016, this fitness podcast is a hit on both Podbean and iTunes, earning rave reviews, ratings and is successfully changing lives.
Sport Performance Specialist. Fitz has a long history of training both elite and amateur athletes from all disciplines in over a dozen countries around the world. Of note, Fitz was a conditioning coach for USA Soccer Star Abby Wambach when she won the NCAA Division 1 National Soccer Championship at the University of Florida. Fitz has also trained collegiate national championship tennis teams, fighters, football, baseball, basketball players and more. Fitz understands how an athlete’s body needs to function for competition and is skilled at taking them to their next level of peak performance. Strength, endurance, speed, mobility, balance, explosiveness, athleticism and skill. Both low level and high level athletes should understand and train for these elements of sports and fitness.
Breast Cancer Survivor. Seven weeks after a clean mammogram in December of 2018, Fitz found a lump in her left breast and was quickly diagnosed with breast cancer. She was instantly tossed into 15 months of chemotherapy, 33 rounds of radiation and several surgeries. Despite being deathly ill, Fitz continued touring the country as a race announcer, making the best of a bad situation. Her tale of triumph which includes a million twists and turns, can be read in her memoir: My Noisy Cancer Comeback: Running at the Mouth, While Running for My Life. Released in October of 2018.
Awards. Winning the University of Florida’s “Outstanding Young Alumni” award in 2011 was an incredible honor, which continually leaves her beaming with Gator Pride. In 2013, Fitz received the “Community Leader” Award by the President Obama’s Council on Fitness, Sports and Nutrition. She was also recognized with the YMCA “Sportswoman of the Year” and Business in the Heart of Florida Magazine’s “40 Under 40” award.
Charitable work. Most important to Fitz is her time spent working with nonprofits and children. Over the years, she’s spoken, performed and written for amazing organizations such as: American Cancer Society, American Heart Association, Girl Scouts of America, March of Dimes and more. She’s also very grateful for the regular opportunities with UF’s College of Health and Human Performance and College of Journalism to give back by speaking to students and hosting interns. Fitz is a Leadership Council Member for the University of Florida’s Diabetes Institute.


